Vadilal Quick Treat
Vadilal Quick Treat is frozen food range by Vadilal for the export market. The range has a huge variety of products from raw frozen food to icecreams and bakery products.
The blue colour in the packaging creates a strong brand identity, and helps the product stand out in the freezer. The vibrant flavour colours around the pack makes it look attractive. The milk splashes swirling around the ice cream makes the consumer believe that the products are made of real milk. The ingredients flying around the product makes the product look more indulging.
Vadilal - Sweets of India
Vadilal Sweets of India is another premium category of products which include frozen mithai and mithai ice creams, especially targeted for festivals. Keeping the same the pack architecture, the packaging is given a new look with the vibrant mithai standing out on a white background, which catches immediate attention of the consumers.
