Susegado Beer
Susegado is a microbrewery situated in Goa. The brand name comes from a portuguese word 'susegad', which means the unhurried pursuit of happiness. The brand tries to capture this essence in each of the craft beer it serves.
The logo has a turtle as a symbol, which perfectly fits in image the brand tries to portray - a relaxing, stress-free abode of convenience and comfort, one that was not boggled by the city lights and their tenacious sound. It is the experience that leaves you floating in the waves of contentment.
Visual Language
The scales of the turtle in the logo are smartly extended in a visual language which remind of the stained glass art in the churches of Goa. The language is designed so, that it can be easily adapted and fun and relaxing to look at.
