Potlee
Potlee is a technology-driven platform that enables people to purchase while controlling their finances. It is built to empower customers with a seamless and stress-free shopping experience. With Potlee, customers get infinite merchants to shop from and pay via easy installments or pay later alternatives.
Introducing a hand in the illustration makes the brand more interactive and approachable. The hand helps to explain complicated processes easily through gifs. The illustrations and iconography are simple with minimal brand colours to keep the look mature and smart.
The target audience ranges from the age 25-55 years. The visual language consists of patterns that are derived from the logo symbol (Circle and dash).
The language is kept minimal with pastel colours that will suit all the ages.
