Indipay
Indipay is a fintech brand. It is an digital payment platform that allows users to make online transactions, including bill payments, money transfers and mobile recharges through its mobile app and website. The target audience are the young urban consumers who are familiar with the technology.
The Logo
The concept revolves around the action of opening of the wallet and taking the money out of it. The green colour rectangle represents a note and the slash is the indication of the slit of the wallet.
The UI is kept simple so that the consumer can easily adapt. The credit card
helps the consumer with
easy transactions.
Applications
Brand Persona
The brand persona is youthful and tech savvy yet approachable and easy to understand. The vibrant colours help to immediately catch attention.
The intention was to make the design look youthful yet safe for transactions.
