Gadre Seafood
Gadre is one of the leading manufacturers and exporters of Surimi in India, and the third largest in the world. They have a large variety of products from frozen raw fish, marinated fish to ready-to-cook and ready-to-eat. The main challenge of this project was to categorize the ranges and come up with a solid pack architecture.
Since most of the products in this category are in white or vibrant colours, Gadre stands apart with its premium black look. The visual language is fun and interactive that easily attracts any age group. The design is flowing, that makes the consumer relax and relish each bite. The copy on every pack tells a short fun story about the product, which is backed by fun illustrations on the pack.
Pack Architecture Design
The ranges are divided into four major categories, which were given four recognisable colours and names.
The tempting food images also play
a major role in categorising.
