IWEI - India Workplace Equality Index
IWEI is India’s first comprehensive benchmarking tool for organizations in Indiato measure their progress on lesbian, gay, bi and trans (LGBT+) inclusion in the workplace. Keshav Suri Foundation(KSF), Pride Circle and Stonewall (UK) have joint forces to create India Workplace Equality Index.
The symbol in the IWEI logo is a simple representation of a bar graph that forms the letter ‘E’. This graph shows the progress of LGBTQ+ community in the Indian organisations.
The navy blue (Celestial Blue) evokes trust and confidence for the brand.
The gradient forming a rainbow in the symbol represent inclusive, friendly nature of the brand. Each of the six colours in the rainbow denote different characteristics that define the brand - Unique, Freedom, Growth, Positivity, Poductivity, Confidence.
Visual Language
IWEI design language is relatable, human, warm, confident, genuine
& affirmative, colorful, but mature. The colourful blocks divide the content in a precise manner for better clarity. The bar graph is smartly incorporated in the language to guage the growth.
