Abreeze Honey
Sourced directly from beekeepers across India, Abreeze is a multiflora honey that aims to bring convenience to the busy lifestyles of consumers through its convenient-to-use honey sticks.
Inspired by flora that enables honeybees to make delicious honey, delightful motifs are incorporated of blooming nature, evocative of an enchanting forest, to infuse life into our design. The luscious drop of honey, extending from the forest imagery on the pack, elicited its purity. A foiling effect on the packaging brought the design to life. We developed two kinds of boxes - a hexagonal one for 60 sticks of honey and a three-sided one for 10 sticks, both reminiscent of the structure of a honeycomb. Each side was used to dispense information about the honey and fun facts about bees, in addition to the benefits that single-serve sticks of Abreeze Honey provide to consumers.
